We provide nourishing food to thousands of Australians in a variety of different ways.
- Through our retail stores in the Sydney CBD and North Sydney
- Delivered straight to your door step at home or at work
- Catering for office and corporate events
The idea for the business was formed by our Founder, Eric, who came across “grab and go” food concepts whilst working as a lawyer in London. However these were not like the “grab and go” rubbish we are used to in Australia from servos and supermarkets. It was fresh, healthy, tasty and affordable!
Upon moving back to Sydney, Eric, being sick of the corporate world, and adamant this type of business would work in Australia, launched the business in October 2017 opening our first store on Pitt St, in the Sydney CBD. The launch of the first store was….a complete disaster! We found Aussie consumers questioning the freshness of our product because it was packaged (we’ve all had a horrible servo sandwich before!), but not knowing we make our products fresh everyday, by hand, in store, using the best ingredients, with love (ok enough of the sales pitch sorry).
It took time, however with a relentless commitment to freshness and quality, and thousands of hours speaking to customers (and even showing them inside our kitchen to prove we made our products fresh!), we gained the trust from our customers. Customers told their friends, who then told their friends and suddenly, more stores were opened.
With such high demand, we wanted to get our same nourishing food into workplaces and at home and we provide both these services all across Sydney.