Twelve platters of sandwiches, wraps, and baguettes is a serious volume for a morning meeting, but for the Property Council of Australia it made sense the moment we saw the brief. The croissants, filled across ham, salmon, and vegetarian options, were timed to land alongside the savouries rather than before them, which kept everything moving without anyone having to manage a separate breakfast wave.
The seasonal fruit platter gave the table something to sit alongside coffee as people filtered in, without turning into a standalone course. In a Sydney CBD office running back to back sessions, that kind of practical overlap matters more than it might sound.
With twelve sandwich platters circulating across what was clearly a full room, the croissants disappeared faster than anything else.
