Sephora’s Sydney team had us in earlier this week, and the brief was straightforward: feed a decent-sized group without disrupting the day. Fourteen sandwich, wrap and baguette platters going into the city does require a bit of coordination, but that side of things ran smoothly.
What works about an order like this is how little friction it creates at the point of eating. No serving equipment needed, nothing to heat, nothing to portion out. The platters move easily around a room, people take what they want, and the meeting or session keeps going. For a workplace like Sydney’s Sephora, where the floor is always busy, that matters more than most people put on the brief.
Fourteen platters across a group also means nobody is circling back hoping something is left.
