New Name, More Products, Same Great Service

Goodbye to the Pea…it has been boiled, sautéed and pureed away.

Introducing FEEDWELL. We may look different but our ethos is the same, everyday food, made well and with local ingredients.

Don’t worry, the team hasn’t changed. We’re still here giving you the friendly service that you love.

We have used this time to refresh our brand and products to really align with what we do and what we stand for. You can expect a more efficient online shopping experience, all new home delivery products, and now extending our delivery zones to over 700 suburbs throughout Sydney, and a new and refined office catering menu. 

A message from our Founder, Eric

“It’s been a rocky 2020 with our stores taking a hammering due to COVID….but we’re still here! I, and the team, cannot thank you all enough for your support throughout this period.

We have taken a lot of learnings from the year, and the team has for months been working hard behind the scenes to bring you a whole bunch of new products, better online ordering options, improved logistics so we can freshly delivery Sydney wide across 700 suburbs, and a much more personalised experience…..which will all launch today!

We believe in nourishing fresh food and its close connection with overall well being – thus have decided to change our name to align better with our mission…Feedwell.

Our Pitt St store remains open, and we are working hard to get all our other stores re-opened in early 2021. We would not still be here, if it were not for you and I can’t thank you all enough for that. We’re looking forward to what the next chapter brings and finishing 2020 strongly with all of you!”

What’s New?

Here’s some of our new products and services:

If you have an online account with us, you can still use your same login. 

We would love your feedback on any of this, or anything new you want to see from us. Please feel free to call us on (02) 9252 1982 or email us at