The Association of Independent Schools of NSW had a straightforward brief for this one. Six croissant and fruit packs delivered to their Sydney office, split evenly between ham and cheese and cheese and tomato. Simple on paper, but that kind of order tends to work hardest in a meeting room setting where people eat quickly and move on.
Having both options covered meant nobody had to think twice before grabbing one. The vegetarian packs sat alongside the ham and cheese without any awkward imbalance, and the individual pack format meant there was no serving or sharing required. Each person got their croissant and fruit together, ready to go.
For a team that clearly just needed something reliable between sessions, the format did exactly what it needed to.
