Dior Beauty’s Sydney office had a morning stretch of meetings, and the brief was simple: feed people without the fuss. Twenty-nine cheese and tomato croissants did most of the heavy lifting, each one substantial enough to carry someone through to midday without needing anything else. The croissants were the vegetarian option the team actually wanted, not a fallback.
Alongside them, a single blueberry mini muffin and brownie pack rounded out the order quietly. Small addition, but it landed on the table and disappeared just as fast as everything else.
Catering into Sydney for a team like Dior Beauty means the food needs to look as considered as the brand. Pastry that arrives warm and intact does that without any effort on the team’s end, which is exactly how it played out.
