Toyota Finance NDC had a simple brief for their Sydney office, and sometimes simple is exactly right. A single pack of assorted mini muffins for twenty people covers the kind of moment that doesn’t need much fuss, a mid-morning pause, a quick team check-in, something sitting on the counter that people actually pick up without thinking twice.
Mini muffins work in that setting because nobody has to commit to a full one. People grab one between tasks, circle back for another, and the whole thing disappears naturally over the course of an hour rather than sitting there going stale by noon. For a team that size, one well-chosen pack does exactly what it needs to.
The blueberry ones tend to go first.
