CSIRO’s Ultimo office had a straightforward brief this week, and sometimes those are the ones worth writing about. Three gluten free chicken and avocado sandwich packs, nothing more. For a team navigating dietary requirements, having something that actually works across the board without a workaround is more useful than a table full of options nobody can touch.
The 1.5 packs are a practical format for a smaller group, enough to keep things generous without excess sitting around by the end of the meeting. Chicken and avocado holds well too, which matters when delivery timing and room setup don’t always line up perfectly.
What stuck with us about this one was how clean the brief was. No substitutions, no mixed requirements patched together. Just three packs that did exactly what they needed to do for the people eating them.
